This past December we were asked by Samuel Adams to help them launch their new beer, Rebel IPA, at an event at the Middle East in Cambridge, MA. We created a medium sized panel that we prepped in studio and then painted live during the event. The concept was to incorporate words and phrases in the piece that were being tweeted with the hashtag #rebelipa.
Our good friend Jesse O’Driscoll was brought in to produce a little video of the process…and the awesome result is below..along with a few pics from Samuel Adams.
We had a great time with this one… Working for a beer company has its perks and we were kept pretty happy throughout this project..and for some time after as well.
Thanks for coming our way Sam…hope we get to work together again soon!