We were recently invited back to EveryBodyFights to work on two new treatments for a couple different areas of the space. As they built out their programs they determined they needed some differentiation between the vibes in the different rooms/areas.
So after brainstorming on concepts we came up with some creative direction and pitched full-on room treatments for the Bag Room and Mind/Body Room. Using window treatments/screens, custom colored lighting as well as top-to-bottom wall/graphic treatments we created a vibe appropriate for each rooms activity….
We gave the Bag Room an “underground” feel, complete with a faux-concrete wall, faded graffiti hits, pipe stains and and screens for the windows The Mind and Body room took a needed a less aggressive feel, so using custom colored lights, and a wrap around mural featuring the brands ethos/motivational phrases, we created a “cloud like” feel in the room, to help tune out any distractions while getting your Zen on.
Always fun working with George and AJ….Thanks guys! Hope to do it again soon!