EBF: Bag Room and Mind & Body Room

We were recently invited back to EveryBodyFights to work on two new treatments for a couple different areas of the space. As they built out their programs they determined they needed some differentiation between the vibes in the different rooms/areas.

So after brainstorming on concepts we came up with some creative direction and pitched full-on room treatments for the Bag Room and Mind/Body Room. Using window treatments/screens, custom colored lighting as well as top-to-bottom wall/graphic treatments we created a vibe appropriate for each rooms activity….

We gave the Bag Room an “underground” feel, complete with a faux-concrete wall, faded graffiti hits, pipe stains and and screens for the windows The Mind and Body room took a needed a less aggressive feel, so using custom colored lights, and a wrap around mural featuring the brands ethos/motivational phrases, we created a “cloud like” feel in the room, to help tune out any distractions while getting your Zen on.

Always fun working with George and AJ….Thanks guys! Hope to do it again soon!

MindBody_Club_StudioFresh_2014-5

MindBody_Club_StudioFresh_2014-4

MindBody_Club_StudioFresh_2014-3

MindBody_Club_StudioFresh_2014-2

MindBody_Club_StudioFresh_2014-1

StudioFresh-weblogo

bagroom_studiofresh_Falk_2014-6

bagroom_studiofresh_Falk_2014-5

bagroom_studiofresh_Falk_2014-4

bagroom_studiofresh_Falk_2014-1

Chew Lab Sign

Driftwood, Latex & Copper, 50" x 18"Detail of copper leaves with patinaChew Lab SignAfter successfully completing the interior mural for Chew Innovation Lab, we began work on an exterior sign for over the front door on Western Ave. Built out of found driftwood and copper sheets with applied patina, it is painted to match the company logo and backlit with LED for night time illumination.

We are thrilled with how this came out and look forward to doing more three-dimensional work like this!

Chew_carrotsign_2014-1

Chew_carrotsign_2014-2

Chew_carrotsign_2014-3

Chew Lab Mural

Just wrapped a fun new mural/sign for a cool new business in Cambridge called Chew Lab. Focusing on creating smart, healthy foods, they work with other businesses to help them develop new products.

Adam, the owner, tasked us with creating a mural that not only let everyone know what the name of the business was but also told a bit of a story about what they do. So we made a fun colorful collage around the company name, that has hidden details all over relating to the business, as well as a side wall that acts as a “peek” into the “lab” behind it all.

Thanks to Adam and the team at Chew for working with us! Look forward to seeing what comes out of this space!

 

Chew_interior_2014-2

Chew_interior_2014-6

Chew_interior_2014-5

Chew_interior_2014-4

Chew_interior_2014-3

Chew_interior_2014-1

 

Nourish Your Soul

The great juice bar Nourish Your Soul recently opened its second location in The Club recently. We were asked to help create some new signage in the space that would help them fit in with the rest of the locations hand painted look, while maintaining the companies branding. Simple, fresh and clean.

NourishYourSoul_signage_studiofresh-5

NourishYourSoul_signage_studiofresh-1

NourishYourSoul_signage_studiofresh-2

 

NourishYourSoul_signage_studiofresh-4

EveryBodyFights

Over the summer we were asked to come in on a new project being developed in town by George “Monk” Foreman III. He was building a new boxing/lifestyle gym in South Boston, EveryBodyFights, and we were tasked with bringing his vision to life on the walls within the new space. After working closely with them for several weeks to develop a look and feel that fit with the rest of the brands image, we settled on a design and got to painting.

We brought in our talented friend Kenji Nakayama to join us on this one, and together did three walls total; a large wall in the main gym area and two smaller ones in the main entry way. The end results exceeded expectations on this one, and really set the tone for how the rest of the space should look.

Thanks to George, AJ and the rest of the team at EBF!

P1110465

P1110470

TheClub_signage_studiofresh-9 

P1110460

TheClub_signage_studiofresh-8

P1110455

TheClub_signage_studiofresh-4

TheClub_signage_studiofresh-7